Website Case Studies
Websites that give people confidence in your services
Since 2013 I have worked with small businesses, social enterprises, charities and individuals. Each website has its own unique requirements – it’s not ‘one size fits all’.
When I work with clients we plan the website together, discussing their business aims and objectives so that the website serves those but also works well for users.
The examples on this page also show the importance of planning the website with mobile / smartphone users in mind. Less is more, and pages need to be clear, simple and get the message across.
Example:
My client Sonia Wilson is an experienced HR professional with over 30 years of human resources management, who set up Populo HR in 2014 as a social enterprise.
Here are some ways she uses her website:
YouTube Video
By embedding a video you have the opportunity to talk directly to your audience and explain your offering. She follows this with a clear call to action and a list of specific services she provides.
Showcasing Client Logos
Sonia adds the logo of all the clients she works with, giving authority to her services as well as promoting their services.
Using Testimonials and Embedding Social Media
A sliding list of great reviews for her business from various clients she’s worked with, followed by an embedded feed from her Twitter channel. Creating confidence in her brand and showing up-to-date activity.
Example:
BCARS (Bournemouth Christians Alongside Rough Sleepers) website is often used as a resource by rough sleepers or the individuals helping them.
Putting your main message up front
Understand how and when people will access your website. The charity has lots of information but the first thing people see is the important stuff.
Providing what your users really need
A page is dedicated to how to find help, with various resources.
Example:
Rachel More is a singing coach on a mission to help people find their unique voice.
Call to Action
This just means giving your visitors plenty of opportunity to engage with you – making it easy to start the conversation. A call to action button can lead to a contact form or maybe just your contact details.
It could also include an incentive such as a free consultation, discount voucher or a useful resource / whitepaper.
Sign-up Form
If someone’s interested in your goods or services, but not ready to take the plunge right now, they may want to be reminded that you exist amongst their busy life!
Make it easy for them with a sign-up form that connects to your mailing list.
Let's meet up for coffee when we can!
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