Content is King
Your online presence needs to be built on a solid foundation with clear operational processes. What are the fundamentals that will best market your business over time?
Every business is different and its content strategy will be unique. A content strategy covers everything from the messages you need to get out, to the nitty-gritty of how you do this, such as how often you contact customers and the touchpoints involved. It can involve many departments and staff. Often the danger is that the messages are fragmented or inconsistent.
Find out more about my Content Strategy Services.
Content Strategy and Content-Management-System (CMS) Consultancy
There is real strength in seeing the bigger picture and creating seamless and ‘holistic’ online experiences for your customers. Who is best placed in your organisation or business to map this – maybe across several departments? I can help you explore this and apply the findings to your digital strategy. A consultancy session will involve working through some fundamentals with you so that we can plan for the needs of your business now and in the future.
If you are looking at changing your content management system I have a good overview of available options. Depending on the size of your operation this step may seem rather scary – I can advise on the best way to approach this to save time and headaches all round.
Contact me for a consultation about your content strategy and content-management needs.