Now here’s a serious consideration for all the scavengers amongst us. I was brought up respecting the mystery and romance of second-hand shops, the unwanted-treasure potential of jumble sales. And more recently I discovered the enduring hope associated with the thought of a good car boot sale. What’s going to happen in the future with a dearth of second-hand books
Every article about the construction of online content recommends simplicity, clarity and brevity. Short sentences, pyramid structure, bullet points, lack of repetition. This is widely accepted and backed up by research. But why are we trained to believe in the short, impatient attention span of the average web browser, when we look at how the same audiences tolerate other media?